Address
304 North Cardinal
St. Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Privacy Policy
Last Updated: 02/03/2026
1. Introduction
Welcome to SFCOVER (“we,” “us,” “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.sfcover.com (the “Site”) and make purchases from us.
Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Site.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you:
- Register an account on our Site
- Place an order
- Subscribe to our newsletter
- Contact us via email, chat, or contact form
- Leave a product review
The types of personal information we may collect include:
| Category | Examples |
|---|---|
| Contact Information | Name, email address, shipping address, billing address, phone number |
| Order Information | Products purchased, order history, transaction details |
| Payment Information | Credit/debit card details (processed securely by our payment processor — we do not store full payment information) |
| Account Information | Username, password, preferences |
| Communication Data | Messages, emails, chat logs when you contact us |
| Review Data | Product reviews, photos, or comments you submit |
3. Automatic Information Collected
When you visit our Site, we automatically collect certain information about your device and usage, including:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time and date of visit, time spent on pages, referring URLs
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze site traffic
4. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Description |
|---|---|
| Order Processing | To process and fulfill your orders, including shipping, payment processing, and order confirmation |
| Customer Service | To respond to your inquiries, provide support, and handle returns or issues |
| Account Management | To create and maintain your account, and provide account-related notifications |
| Marketing Communications | To send you promotional emails, newsletters, or special offers (you may opt out at any time) |
| Analytics & Site Improvement | To analyze site usage, track user behavior, improve our products, and enhance user experience — including through Google Analytics |
| Legal Compliance | To comply with applicable laws, regulations, and legal processes |
| Fraud Prevention | To detect and prevent fraud, unauthorized transactions, and other security issues |
5. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our business, including:
| Service Provider Type | Examples |
|---|---|
| Payment Processors | [e.g., Stripe, PayPal, Shopify Payments] — to process your payments securely |
| Shipping Carriers | [e.g., USPS, FedEx, DHL] — to deliver your orders |
| Email Marketing Platforms | [e.g., Klaviyo, Mailchimp] — to send you marketing emails (if you opt in) |
| Analytics Providers | Google Analytics — to help us understand site traffic and user behavior |
| IT and Platform Services | [e.g., Shopify, WooCommerce] — to host and manage our website |
These third parties are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to maintain the confidentiality and security of your information.
We may also disclose your information when required by law, to protect our rights, or in connection with a business transfer (such as a merger, acquisition, or sale of assets).
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Remember your preferences and shopping cart
- Analyze site traffic and usage patterns
- Improve site performance and functionality
- Personalize your browsing experience
Types of Cookies We Use:
| Type | Purpose |
|---|---|
| Essential Cookies | Required for the Site to function properly (e.g., shopping cart, checkout) |
| Functional Cookies | Remember your preferences (e.g., language, region) |
| Analytics Cookies | Collect anonymous data about how visitors use the Site — including Google Analytics |
| Marketing Cookies | Track your browsing habits to deliver relevant advertisements |
Managing Cookies: You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.
7. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect information about how visitors use our Site. Google Analytics uses cookies to analyze website traffic and user behavior.
Information Collected by Google Analytics includes:
- Pages visited and time spent on each page
- Referral source (how you arrived at our Site)
- Device type, browser version, and operating system
- Approximate geographic location (city/region level)
- IP address (in anonymized form)
IP Anonymization: We have enabled IP anonymization on Google Analytics. This means that Google truncates your IP address before storing it, making it impossible to identify you personally. The full IP address is only transmitted to Google servers in rare cases and is then shortened.
How Google Uses This Data: Google uses this information to evaluate site usage, compile reports, and provide other analytics services. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google’s behalf.
Opting Out of Google Analytics: If you do not want your site activity to be tracked by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on available at:
👉 https://tools.google.com/dlpage/gaoptout
This add-on prevents Google Analytics from collecting information about your visits.
For more information about Google’s privacy practices, please visit:
👉 https://policies.google.com/privacy
8. Data Security
We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Restricted access to personal information (only authorized personnel)
- Regular security assessments
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Specifically:
- Order information: Retained for [7] years for tax, accounting, and legal compliance purposes
- Account information: Retained as long as you maintain an account with us
- Marketing data: Retained until you unsubscribe or request removal
- Google Analytics data: Retained for [14-26] months (or as set in your Google Analytics settings)
When your information is no longer needed, we will securely delete or anonymize it.
10. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. These may include:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you |
| Correction | Request that we correct inaccurate or incomplete information |
| Deletion | Request that we delete your personal information (subject to certain legal exceptions) |
| Opt-Out | Opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails |
| Opt-Out of Analytics | Install the Google Analytics Opt-out Browser Add-on (see Section 7) |
| Data Portability | Request a copy of your data in a structured, commonly used format |
| Restrict Processing | Request that we limit how we use your information |
To exercise any of these rights, please contact us at: [Your Email Address]
We will respond to your request within [30] days. To protect your privacy, we may ask you to verify your identity before processing your request.
11. Children’s Privacy
Our Site is not intended for children under the age of [16]. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
12. Third-Party Links
Our Site may contain links to third-party websites, products, or services. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party sites you visit.
13. International Data Transfers
If you are accessing our Site from outside [Your Country] , please be aware that your information may be transferred to, stored, and processed in [Your Country] , where our servers and central database are located. Data protection laws in [Your Country] may differ from those in your jurisdiction. By using our Site, you consent to the transfer of your information to [Your Country] .
Additionally, Google Analytics may transfer data to Google servers located in the United States and other countries. Google participates in the EU-U.S. Data Privacy Framework and complies with applicable data transfer mechanisms.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by:
- Posting the updated policy on this page
- Updating the “Last Updated” date at the top of this policy
- Sending an email notification (if applicable)
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: team@sfcover.com
Whatsapp: +44 07999341847
For order-related inquiries, please include your order number to help us assist you more quickly.
📌 Google Analytics Summary for Customers
| Item | Details |
|---|---|
| What is collected? | Pages visited, time on site, referral source, device type, approximate location |
| IP Address | Anonymized (last octet removed) |
| Purpose | To understand how visitors use our Site and improve user experience |
| Opt-Out | Install the Google Analytics Opt-out Browser Add-on |
| More Info | Google Privacy Policy |